PM Narendra Modi launches Swachhata hi Seva Campaign

Prime Minister Narendra Modi on September 15, 2018 launched the mega countrywide campaign- Swachhata hi Seva Campaign 2018. The fortnight-long campaign was launched by the Prime Minister through video conferencing. In the elaborate launch event, PM Modi interacted with a cross-section of people from 18 locations across the country including school-children, jawans, spiritual leaders, members of milk and agricultural cooperatives, media persons, local government representatives, railway employees, Self Help Groups, and Swachhagrahis, among others. The 2018 campaign follows the success of the 2017 campaign and will culminate with the Mahatma Gandhi International Sanitation Convention (MGISC) from September 29 to October 2, 2018, which also marks the start of the 150th birth year celebrations of Mahatma Gandhi.